As a self employed West Coast Abstract Artist who works from home, routine is oh so important to keep me moving forward. But how do I know if the routine needs adjusting?
On September 1st, I wrote a blog on how important my routine is to me and how I was excited to get back to it after a Summer of distractions. Now, I’m going to take all of that back. It is time to BLOW UP MY ROUTINE.
I have always been a goal oriented rule follower. I created my routine and as a rule, I’m going to stick with it until my goal is met. But what happens if my goals aren’t attained. Then what do I do? Well…after having a panic attack (and a carton of ice cream), I think it may be time to re-assess.
Last month I read you off my routine schedule and how it keeps me on track. That’s true. But what happens when I realize that the routine I’ve been adhering to isn’t creating the returns that I had hoped? I’ve been working the same routine for 6 months. Now in the long term, that’s nothing but in the faster paced world of social media, that’s quite a chunk of time.
I’ve had a rough couple of weeks. I blamed it all on my routine being screwed up. But here’s the deal…after trying to get back to the routine, I realize that it’s not working. My eblasts aren’t getting engagement, the links aren’t getting clicked on and the social media isn’t growing as quickly as I’d like it to.
So, what’s the fix here? Time to try something new.
I’ve been focusing on multiple platforms and I’m going to reduce it to one. Not that I won’t maintain the others, but I’m going to narrow my focus for a moment and see what it yields. I won’t get into the technical specifics as it’s more boring than watching paint dry. The point is that I have to start looking at marketing like I look at my painting process.
Woah...a scary step, indeed. But a necessary one in order to move forward.
When I’m painting, and something isn’t going the way I want it to, I change it. I take a “when in doubt, do” attitude and I experiment away. Now, with marketing, it’s a bit different as I have to have a period of time to examine and so changes can’t be quite so reckless. However, I think 6 months of a steady marketing routine is time enough to decide if this is working, or not.
The answer when applied to my current marketing strategies is “or not”. My social media growth is slow, my email list growth is non-existent and the website visitors are not beating my online door down. After careful analysis, lots of research and the implementation of some marketing help, I start anew. Let’s see what the next 6 months are going to bring.
It’s time to shake things up and see where they land this time around. *deep breath…and here I go.
The painting at top is Paper Airplanes 22"x28" Acrylic & Paper on Canvas. A gift for my daughter on her 16th birthday.
Join my mailing list and be in the KNow!